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Sales Process Engineering, Optimization & Coaching

Equip your sales team with the skills, strategies, and confidence to close more deals and build lasting client relationships.

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What You’ll Gain:

  • Consultative Selling & Negotiation – Master advanced techniques to engage high-value clients.

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  • Effective Sales Strategies – Sell complex solutions, premium services, and high-ticket products with precision.

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  • Industry-Specific Expertise – Tailored coaching for sectors like medical device spas and medical engineering services to navigate sophisticated sales cycles.

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If your goal is a high-performing sales team that consistently delivers results, builds trust, and drives business growth—this program is for you.

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​Program Structure & Key Components

  •  Personalized Coaching Sessions

Targeted 1-on-1 and group coaching designed to refine your team’s approach, improve sales conversations, and increase deal closure rates.

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  • Advanced Sales Psychology

Apply behavioral insights to build stronger client relationships, influence high-value buyers, and navigate complex sales cycles with confidence.

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  • Sales Process Optimization

Streamline your sales funnel, shorten deal cycles, and improve conversion rates with structured strategies.


Key Areas:
✔ Lead Qualification Frameworks – Identify and prioritize high-value prospects efficiently.


✔ Objection Handling Playbook – Equip your team with proven responses to address concerns and move deals forward.


✔ Follow-Up Sequences – Optimize timing, messaging, and frequency to increase engagement and conversions.


✔ Deal Closing Strategies – Implement structured techniques to accelerate the sales cycle and improve win rates.

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  • KPI Dashboard Creation for Sales Performance Optimization
    Develop a customized, data-driven dashboard to monitor sales effectiveness and drive performance improvements.

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Key Areas:
✔ Lead Conversion Metrics – Track conversion rates at each stage of the pipeline to identify strengths and gaps.


✔ Sales Cycle Analysis – Pinpoint bottlenecks and streamline processes to reduce time-to-close.


✔ Rep Performance Tracking – Measure individual and team performance to identify coaching opportunities.


✔ Revenue Forecasting – Use predictive insights to improve sales planning and quota accuracy.

Delivery: In-Person & Virtual 

We offer flexible coaching formats to ensure the best learning experience for your team:
 

  • In-Person Coaching: Engage with our coaches in a live setting for hands-on training, role-play exercises, and real-time feedback. Perfect for teams that want to build skills through interactive, face-to-face coaching.
     

  • Virtual Coaching: For teams working remotely or across multiple locations, we offer virtual coaching sessions via Zoom, ensuring that your team can access top-tier training from anywhere.

OUR BACKGROUND

Meet Lena Frenzel, Expert Sales Coach Driving Tens of Millions in Sales. With years of experience coaching sales teams across biotech, medical devices, consulting, and B2B sectors, Lena Frenzel has helped over 100 businesses achieve remarkable success. Through the Sales Accelerator Program, Lena has guided teams to add thousands of deals to their pipelines, close more sales, and optimize their processes for faster deal closure and higher conversions.

Lena specializes in coaching teams to:

 

  • Shorten sales cycles and close deals faster.
     

  • Overcome objections and boost confidence in negotiations.
     

  • Implement efficient systems to maximize sales performance and conversion rates.

 

By combining strategic sales training with actionable insights, Lena equips teams with the tools they need to succeed, driving sustainable growth and success.

Ready to take your sales to the next level? Contact us today to learn more.

 

Download Lena's
Academic Background for Reference

 

Bachelor's Thesis

Master's Thesis 

BOOK YOUR STRATEGY SESSION

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