Lucid Strategies
Market Research Services
In a fast-changing market, data-driven decisions give businesses a competitive edge. Our market research services provide the insights needed to navigate industry shifts, understand customer behavior, and drive sustainable growth. With a strong academic foundation and hands-on experience, we deliver:
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Primary Research – Firsthand data collection through interviews, focus groups, and surveys.
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Secondary Research – In-depth analysis of existing market data, trends, and competitor strategies.
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Ready to Take the Next Step?
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If you’re ready to make data-driven decisions that give your business a competitive edge, our Market Research Services are here to help. Unlock valuable insights today and drive the growth and success your business deserves.
Primary Market Research
Get in-depth, customized insights through direct interaction with your target audience. Our primary research services include one-on-one interviews, focus groups, and tailored surveys, ensuring you receive valuable, firsthand data that shapes your strategy.
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Services We Offer:
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Focus Groups: We organize and moderate focus groups to understand customer attitudes, perceptions, and reactions. These can be conducted either via Zoom for remote participation or in-person for more interactive, face-to-face discussions, depending on your preference and the needs of your research. This flexibility ensures that we can reach your target audience in the most effective way possible.
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Interviews: One-on-one interviews with industry experts or consumers to gather qualitative insights.
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Surveys & Questionnaires: Design and execute surveys to collect large-scale data on consumer preferences, market trends, and competitive analysis.
Secondary Market Research
Leverage existing data to gain a broader understanding of the market landscape. Our secondary research services tap into publicly available resources, industry reports, academic studies, and more to provide you with the insights you need to stay competitive.
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Services We Offer:
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Industry Reports: Access detailed reports and data on your industry, competitors, and market trends.
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Competitor Analysis: Analyze your competitors’ strengths and weaknesses, identifying opportunities and threats.
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Market Forecasting: Use past data to predict future trends, guiding your business decisions with confidence.
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Why Secondary Research Matters:
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Cost-Effective: Tap into a wealth of data already available without the need for expensive primary research.
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Comprehensive View: Gain a holistic understanding of the market with a wide range of data sources.
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Time-Efficient: Quickly access key insights that can accelerate your strategic planning.
Why Choose Us?
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Proven Expertise: Backed by a strong academic foundation and real-world business experience.
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Customized Research: Tailored solutions designed for your industry and business needs.
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Actionable Insights: Practical recommendations that drive growth, not just data reports.
OUR BACKGROUND
Meet Lena Viktoria Frenzel, the expert market researcher who brings data-driven insights to help businesses thrive. With an academic foundation rooted in extensive research, Lena has developed a unique methodology that merges the best practices from her Bachelor's and Master's research work with her hands-on experience in the field. Lena has worked on impactful projects like focus groups for Nike (analyzing consumer responses to a new shoe product) and in-depth interviews for Hirsch Pipe and Supply, one of the largest B2B plumbing suppliers in the USA.
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With a Bachelor's degree in Business Administration, Minor: Management & Marketing from TU Bergakademie Freiberg and a Master's degree in Mass Communications - Research and Theory from California State University Fullerton, Lena is equipped with advanced research tools and techniques that help businesses make smarter decisions. Her projects, including a comprehensive focus group study for Nike and qualitative interviews for Hirsch Pipe and Supply​, have shaped her approach to market research, combining both qualitative and quantitative methods to deliver actionable insights.
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During her tenure working with Hirsch Pipe and Supply, Lena played a key role in researching and reshaping the company’s corporate branding and market positioning strategy. By conducting targeted interviews with stakeholders and industry professionals, she delivered a strategic report that played a pivotal role in the company’s rebranding and expansion efforts. Hirsch Pipe and Supply is renowned for providing top-tier plumbing supplies to contractors and wholesalers across the U.S. and has made significant strides in solidifying its leadership position in the market.
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Lena’s approach to market research is not just about data collection but about turning insights into strategic decisions. Whether it's through focus groups or one-on-one interviews, Lena and her team deliver tailored research that empowers businesses to make informed, confident decisions. Her work spans various industries, providing businesses with the deep understanding they need to innovate and stay ahead of the competition.
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With her expertise in both academic research and real-world market studies, Lena is uniquely qualified to guide your business to success with data-backed insights that drive growth and efficiency.
